Factors influencing willingness to reduce meat consumption among students in Universiti Putra Malaysia

• Main Authors: Kamal, Nur Aisyah, Leby, Jasmine Lau
• Format: Article
• Published: Human Resource Management Academic Research Society 2023
• Online Access: http://psasir.upm.edu.my/id/eprint/107971/; https://hrmars.com/index.php/IJARBSS/article/view/19962/Factors-Influencing-Willingness-to-Reduce-Meat-Consumption-among-Students-in-Universiti-Putra-Malaysia
• Institution: Universiti Putra Malaysia

Meat is one of the most consumed and nutritious foods, but excessive consumption is often associated with negative effects on the environment and human health. Based on the Theory of Reasoned Action (TRA), this study aims to understand the relationship between environmental attitude, health attitude...