Investigating motivations for customers to use interactive self-service technology in fast-food restaurant

• Main Authors: Samengon, Harnidah, Che Ishak, Farah Adibah, Ab Karim, Muhammad Shahrim, Ghazali, Hazrina, Arshad, Mohd Mursyid
• Format: Article
• Published: Human Resource Management Academic Research Society 2023
• Online Access: http://psasir.upm.edu.my/id/eprint/109344/; https://hrmars.com/index.php/IJARBSS/article/view/16200/Investigating-Motivations-for-Customers-to-use-Interactive-Self-service-Technology-in-Fast-food-Restaurant
• Institution: Universiti Putra Malaysia

Today's explosion of technology revolutionizes the fast-food industry worldwide, including Malaysia. Increasingly, restaurant management teams have begun to embrace technology to provide electronic services to customers without requiring direct interaction with personnel. These technological in...