Online mobile content innovations and industry structure: implications for firms' strategies

• Main Authors: Said, Mohd Fuaad, Adham, Khairul Akmaliah
• Format: Article
• Language: English
• Published: Faculty of Economics and Management, Universiti Putra Malaysia 2010
• Online Access: http://psasir.upm.edu.my/id/eprint/15936/1/15936.pdf; http://psasir.upm.edu.my/id/eprint/15936/; http://econ.upm.edu.my/ijem/vol4_no1.htm
• Institution: Universiti Putra Malaysia

Research literature indicates that successful market penetration and development using new technologies require technology entrepreneurs and managers to implement strategies that take advantage and overcome problems associated with important business environmental and product-specific factors. Using...