Perceptions and acceptance of ‘belacan’ in Malaysian dishes

• Main Authors: Leong, Quee Ling, Abdul Karim, Shahrim, Selamat, Jinap, Mohd Adzahan, Noranizan, Karim, Roselina, Jamaluddin, Rosita
• Format: Article
• Language: English
• Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2009
• Online Access: http://psasir.upm.edu.my/id/eprint/16113/1/16113.pdf; http://psasir.upm.edu.my/id/eprint/16113/; http://www.ifrj.upm.edu.my/16%20%284%29%202009/10%20IFRJ-2009-110%20Karim%20Malaysia%205th%20proof.pdf
• Institution: Universiti Putra Malaysia

This study aimed to analyze consumers’ perceptions and acceptance toward ‘belacan’. Results showed internal reliability of above 0.7 for sections analyzed. Factor analysis found two underlying factors in the section designed to examine consumers’ perceptions. The overall consumers’ perception had a...