The implementation of innovation by a multinational corporation operating in two different environments: A comparative study.
The aim of the paper is to examine the innovation initiatives and processes followed by two subsidiaries of a German multinational company operating in Europe and Asia and to compare the innovativeness of their operations in these two locations. The study examined the innovation processes followed b...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley-Blackwell
2002
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| Online Access: | http://psasir.upm.edu.my/id/eprint/24221/ http://as.wiley.com/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |
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