Marketing mix and its implication on emotions of hotel customer
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McGraw Hill
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/31121/ |
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my.upm.eprints.311212016-03-30T06:58:43Z http://psasir.upm.edu.my/id/eprint/31121/ Marketing mix and its implication on emotions of hotel customer Sanib, Noor Izza Rozian Abdul Aziz, Yuhanis Samdin, Zaiton Abdul Rahim, Khalid McGraw Hill Hashim, Haslinda Salleh, Rosli 2013 Book Section PeerReviewed Sanib, Noor Izza Rozian and Abdul Aziz, Yuhanis and Samdin, Zaiton and Abdul Rahim, Khalid (2013) Marketing mix and its implication on emotions of hotel customer. In: Marketing Towards Delivering Consumer Value. McGraw Hill, Shah Alam, Selangor, pp. 37-49. ISBN 9789675771903 |
| institution |
Universiti Putra Malaysia |
| building |
UPM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Putra Malaysia |
| content_source |
UPM Institutional Repository |
| url_provider |
http://psasir.upm.edu.my/ |
| author2 |
Hashim, Haslinda |
| author_facet |
Hashim, Haslinda Sanib, Noor Izza Rozian Abdul Aziz, Yuhanis Samdin, Zaiton Abdul Rahim, Khalid |
| format |
Book Section |
| author |
Sanib, Noor Izza Rozian Abdul Aziz, Yuhanis Samdin, Zaiton Abdul Rahim, Khalid |
| spellingShingle |
Sanib, Noor Izza Rozian Abdul Aziz, Yuhanis Samdin, Zaiton Abdul Rahim, Khalid Marketing mix and its implication on emotions of hotel customer |
| author_sort |
Sanib, Noor Izza Rozian |
| title |
Marketing mix and its implication on emotions of hotel customer |
| title_short |
Marketing mix and its implication on emotions of hotel customer |
| title_full |
Marketing mix and its implication on emotions of hotel customer |
| title_fullStr |
Marketing mix and its implication on emotions of hotel customer |
| title_full_unstemmed |
Marketing mix and its implication on emotions of hotel customer |
| title_sort |
marketing mix and its implication on emotions of hotel customer |
| publisher |
McGraw Hill |
| publishDate |
2013 |
| url |
http://psasir.upm.edu.my/id/eprint/31121/ |
| _version_ |
1643830258839846912 |