Marketing mix and its implication on emotions of hotel customer

Marketing mix and its implication on emotions of hotel customer

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Bibliographic Details
Main Authors: Sanib, Noor Izza Rozian, Abdul Aziz, Yuhanis, Samdin, Zaiton, Abdul Rahim, Khalid
Other Authors: Hashim, Haslinda
Format: Book Section
Published: McGraw Hill 2013
Online Access:http://psasir.upm.edu.my/id/eprint/31121/
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Institution: Universiti Putra Malaysia
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