Malaysia's national ecotourism plan from a semiotic perspective

The purpose of the study is to reveal the semiotic meaning of The National Ecotourism Plan Malaysia. Semiotic analysis approach is used to achieve this objective. This paper adapts the 4-phase research process of design principle, data elicitation, data analysis and knowledge interest. The structure...

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Bibliographic Details
Main Authors: Siow, May Ling, Ramachandran, Sridar, Shuib, Ahmad, Mohammad Afandi, Syamsul Herman
Format: Article
Language:English
Published: Forestry Department Peninsular Malaysia 2014
Online Access:http://psasir.upm.edu.my/id/eprint/34428/1/Malaysia%27s%20national%20ecotourism%20plan%20from%20a%20semiotic%20perspective.pdf
http://psasir.upm.edu.my/id/eprint/34428/
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Institution: Universiti Putra Malaysia
Language: English
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