Enhancing poultry industry competitiveness: consumer perspective on chicken meat quality based on sensory characteristics

• Main Authors: Imran, Siti Nasihah, Kamarulzaman, Nitty Hirawaty, Abd Latif, Ismail, Mohd Nawi, Nolila
• Format: Article
• Language: English
• Published: Routledge 2014
• Online Access: http://psasir.upm.edu.my/id/eprint/37468/1/Enhancing%20poultry%20industry%20competitiveness%20consumer%20perspective%20on%20chicken%20meat%20quality%20based%20on%20sensory%20characteristics.pdf; http://psasir.upm.edu.my/id/eprint/37468/; http://www.tandfonline.com/doi/abs/10.1080/10454446.2014.921878
• Institution: Universiti Putra Malaysia

The increasing demand for chicken meat has caused producers to increase their productivity through enhanced production techniques. Further increase in demand for quality meat products has been predicted in the country. This study seeks to investigate factors that influence consumer perception toward...