Exploring multilingual practices in billboard advertisements in a linguistic landscape
Studying linguistic landscape (LL) is a relatively new area of sociolinguistics that encompasses written language on public road signs, billboard advertisements and shop fronts. The term, LL, can be traced to the seminal work of Landry and Bourhis (1997). It is through the lens of LL that this study...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/40755/1/Exploring%20Multilingual%20Practices%20in%20Billboard%20Advertisements.pdf http://psasir.upm.edu.my/id/eprint/40755/ http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20(2)%20Jun.%202013/27%20Page%20783-796.pdf |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |