Exploring multilingual practices in billboard advertisements in a linguistic landscape

• Main Authors: Anuarudin, Aini Andria Shirin, Chan, Swee Heng, Abdullah, Ain Nadzimah
• Format: Article
• Language: English
• Published: Universiti Putra Malaysia Press 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/40755/1/Exploring%20Multilingual%20Practices%20in%20Billboard%20Advertisements.pdf; http://psasir.upm.edu.my/id/eprint/40755/; http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20(2)%20Jun.%202013/27%20Page%20783-796.pdf
• Institution: Universiti Putra Malaysia

Studying linguistic landscape (LL) is a relatively new area of sociolinguistics that encompasses written language on public road signs, billboard advertisements and shop fronts. The term, LL, can be traced to the seminal work of Landry and Bourhis (1997). It is through the lens of LL that this study...