Customer knowledge management application in Malaysian mobile service providers
In this paper, the aim was to examine the essentially of Customer Knowledge Management (CKM) in Malaysia mobile service providers. In addition, how would customers accept CKM would be discussed. The survey respondents were limited to college students from three main university of Malaysia. It is fou...
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| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/42929/1/Customer%20Knowledge%20Management%20Application%20in%20Malaysian%20Mobile%20Service%20Providers.pdf http://psasir.upm.edu.my/id/eprint/42929/ http://www.sciencedirect.com/science/article/pii/S1877705811022296 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |