Global perspective in tourism development: positioning Malaysia as a culinary destination
Malaysia offers a rich potpourri of delicious cuisines from diverse ethnicity. However, not much attention given to promote Malaysian food and the food seems to be ignored in the tourism industry. Furthermore, the concept of utilizing Malaysian food as a marketing means is tenuous. In this chapter,...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
IGI Global
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/47097/1/Global%20perspective%20in%20tourism%20development.pdf http://psasir.upm.edu.my/id/eprint/47097/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |