Safeguarding Malaysian heritage food (MHF): the impact of Malaysian food culture and tourists' food culture involvement on intentional loyalty

• Main Authors: Omar, Siti Radhiah, Abdul Karim, Muhammad Shahrim, Abu Bakar, Ainul Zakiah, Omar, Siti Nazirah
• Format: Article
• Language: English
• Published: Elsevier 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/48045/1/48045.pdf; http://psasir.upm.edu.my/id/eprint/48045/; http://www.sciencedirect.com/science/article/pii/S1877042815004474
• Institution: Universiti Putra Malaysia

Cultural heritage food experiences in tourism destination hold a boundless impression on tourists’ loyalty towards a destination. The researchers conducted a survey on 100 international tourists and used multiple regression analysis to verify the factors affecting the intentional loyalty on heritage...