The influence of consumer complaint behaviour on relationship quality among Malaysian mobile phone services subscribers: complainers versus non-complainers

• Main Authors: A. Rahman, Mohd Khirzan Badzli, Haron, Sharifah Azizah, Paim, Laily, Osman, Syuhaily, Othman, Abdul Kadir
• Format: Article
• Language: English
• Published: 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/53030/1/The%20influence%20of%20consumer%20complaint%20behaviour%20on%20relationship%20quality%20among%20Malaysian%20mobile%20phone%20services%20subscribers%20complainers%20versus%20non-complainers.pdf; http://psasir.upm.edu.my/id/eprint/53030/
• Institution: Universiti Putra Malaysia

Mobile phone service subscribers in Malaysia have been increasing tremendously. However, the number of complaints received with regard to mobile phone services is small as compared to the number of subscribers. Evidently complaining is one of the consumer behaviours which provides significant impact...