Receiving the agriculture information through mass media and interpersonal sources among the rural community

• Main Authors: Hassan, Md. Salleh, Md. Yassin, Sulaiman, Mohamed Shaffril, Hayrol Azril, Othman, Mohd Shahwahid, Abu Samah, Bahaman, Abu Samah, Asnarulkhadi, Ramli, Siti Aisyah
• Format: Article
• Language: English
• Published: Science Publications 2011
• Online Access: http://psasir.upm.edu.my/id/eprint/53491/1/Receiving%20the%20agriculture%20information%20through%20mass%20media%20and%20interpersonal%20.pdf; http://psasir.upm.edu.my/id/eprint/53491/; http://thescipub.com/abstract/10.3844/ajabssp.2011.451.461
• Institution: Universiti Putra Malaysia

Problem statement: Developing agriculture by disseminating the right information to the right groups has proven to be an effective strategy. In Malaysia, there are a number of sources; either mass media or personal sources that disseminate the agriculture information. The rural community, a group wh...