Factors influencing consumer’s retail formats choice for fresh fruits purchase in Klang Valley Malaysia

• Main Authors: Gindi, Abdullahi Auwal, Abdullah, Amin Mahir, Ismail, Mohd Mansor, Mohd Nawi, Nolila
• Format: Article
• Language: English
• Published: Academia Scholarly Journals 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/54282/1/Factors%20influencing%20consumer%E2%80%99s%20retail%20formats%20choice%20for%20fresh%20fruits%20purchase%20in%20Klang%20Valley%20Malaysia.pdf; http://psasir.upm.edu.my/id/eprint/54282/; http://www.academiascholarlyjournal.org/ijarsfs/publications/abstract/ijarsfs_may16abs.htm
• Institution: Universiti Putra Malaysia

This study attempts to identify attributes or factors influencing consumers’ retail formats choice in fresh fruits (FF) purchase. The study covered consumers in Klang Valley area, Malaysia and period of the study is between June to December 2014. Seven hundred (700) respondents were randomly selecte...