Factors that influence the purchase of Halal products
This research focuses on the factors that influence purchase of Halal products by consumers in Malaysia that is religiosity, level of confidence, country of origin and attitude. Questionnaires were distributed to 350 consumers in the Klang Valley using convenience sampling. Multiple regressions were...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/54288/1/Factors%20that%20influence%20the%20purchase%20of%20Halal%20products.pdf http://psasir.upm.edu.my/id/eprint/54288/ http://www.pertanika.upm.edu.my/view_archives.php?journal=JSSH-24-S-11 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |