Cruise passengers’ perception of key quality attributes of cruise lines in North America

• Main Authors: Chua, Bee-Lia, Ben, Goh, Huffman, Lynn, Jai, Catherine, Karim, Shahrim
• Format: Article
• Language: English
• Published: Taylor & Francis 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/55400/1/Cruise%20passengers%E2%80%99%20perception%20of%20key%20quality%20attributes%20of%20cruise%20lines%20in%20North%20America.pdf; http://psasir.upm.edu.my/id/eprint/55400/
• Institution: Universiti Putra Malaysia

This study identified cruise passengers’ perceived importance and performance of quality attributes for cruise lines in North America by utilizing an importance–performance analysis tool. The results concluded that: (a) room temperature, behavior of other passengers, food and beverages, and accommod...