Consumers’ preferences for perceptual and sensory attributes of chicken meat in Malaysia

• Main Author: Imran, Siti Nasihah
• Format: Thesis
• Language: English
• Published: 2015
• Subjects: Consumers' preferences - Malaysia; Sensory evaluation; Chickens - Malaysia
• Online Access: http://psasir.upm.edu.my/id/eprint/59063/1/FP%202015%2028.pdf; http://psasir.upm.edu.my/id/eprint/59063/
• Institution: Universiti Putra Malaysia

Meat plays an important role in a balanced diet as a source of protein intake. Since the demand for chicken meat is high among consumers, many producers try to meet this demand by producing a fast-growing chicken by increasing the efficiency of their production through enhancing genetics, management...