Challenges in innovation in halal product development: understanding the hurdles
Interest and awareness in halal food products have grown tremendously over the years; however, the ability to produce innovative products such as ingredients or replacing a functional ingredient in existing products is still a big challenge. Mass production and convincing the manufacturer to adopt t...
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Halal Products Research Institute, Universiti Putra Malaysia
2014
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my.upm.eprints.605862018-06-07T08:46:09Z http://psasir.upm.edu.my/id/eprint/60586/ Challenges in innovation in halal product development: understanding the hurdles Bakar, Jamilah Interest and awareness in halal food products have grown tremendously over the years; however, the ability to produce innovative products such as ingredients or replacing a functional ingredient in existing products is still a big challenge. Mass production and convincing the manufacturer to adopt the innovative product is undeniably difficult. Therefore, this paper is an attempt to examine and share some experiences starting from developing the idea to the bench work, filing of patent and eventually possible commercialization. Halal Products Research Institute, Universiti Putra Malaysia 2014 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/60586/1/M26.pdf Bakar, Jamilah (2014) Challenges in innovation in halal product development: understanding the hurdles. In: Malaysia International Halal Research & Education Conference 2014 (MIHREC 2014), 2-4 Dec. 2014, Marriott Putrajaya Hotel, Malaysia. (p. 263). |
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Malaysia |
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Interest and awareness in halal food products have grown tremendously over the years; however, the ability to produce innovative products such as ingredients or replacing a functional ingredient in existing products is still a big challenge. Mass production and convincing the manufacturer to adopt the innovative product is undeniably difficult. Therefore, this paper is an attempt to examine and share some experiences starting from developing the idea to the bench work, filing of patent and eventually possible commercialization. |
| format |
Conference or Workshop Item |
| author |
Bakar, Jamilah |
| spellingShingle |
Bakar, Jamilah Challenges in innovation in halal product development: understanding the hurdles |
| author_facet |
Bakar, Jamilah |
| author_sort |
Bakar, Jamilah |
| title |
Challenges in innovation in halal product development: understanding the hurdles |
| title_short |
Challenges in innovation in halal product development: understanding the hurdles |
| title_full |
Challenges in innovation in halal product development: understanding the hurdles |
| title_fullStr |
Challenges in innovation in halal product development: understanding the hurdles |
| title_full_unstemmed |
Challenges in innovation in halal product development: understanding the hurdles |
| title_sort |
challenges in innovation in halal product development: understanding the hurdles |
| publisher |
Halal Products Research Institute, Universiti Putra Malaysia |
| publishDate |
2014 |
| url |
http://psasir.upm.edu.my/id/eprint/60586/1/M26.pdf http://psasir.upm.edu.my/id/eprint/60586/ |
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