Utilizing local food product at rural destination

• Main Authors: Raji, Mohd Nazri Abdul, Karim, Shahrim Ab., Ishak, Farah Adibah Che, Arshad, Mohd Mursyid
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2017
• Online Access: http://psasir.upm.edu.my/id/eprint/63669/1/Utilizing%20local%20food%20product%20at%20rural%20destination.pdf; http://psasir.upm.edu.my/id/eprint/63669/
• Institution: Universiti Putra Malaysia

Local food is considered as a symbol of culture destination and its people. Consuming local food is one of the memorial activities by tourists during the holiday seasons apart from fulfilling the basic needs and demands in rural destination. By participating in local food activities, it gives the op...