Preliminary study of 4A marketing mix impacts on tourists' satisfaction (Malaysian food)

Preliminary study of 4A marketing mix impacts on tourists' satisfaction (Malaysian food)

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Bibliographic Details
Main Authors: Nezakati, Hossein, Abdul Aziz, Yuhanis, Zawawi, Dahlia, Sohrabinezhadtalemi, Roghayeh
Format: Conference or Workshop Item
Language:English
Published: 2013
Online Access:http://psasir.upm.edu.my/id/eprint/64444/1/20-2013-Proceedings-GCBER-18-20Oct-KL2013-371-378MGM_GCBER2013_61.pdf
http://psasir.upm.edu.my/id/eprint/64444/
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Institution: Universiti Putra Malaysia
Language: English
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