Identifying success factors of Mamak restaurants in Malaysia
The foodservice industry is among one of the largest industries that contribute significantly to Malaysia's economic growth. The restaurant businesses are operating as a highly competitive market as many food operators are competing with each other in attracting customers. Mamak restaurant is o...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Science Publishing Corporation
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/74545/1/Identifying%20success%20factors%20of%20Mamak%20restaurants%20in%20Malaysia.pdf http://psasir.upm.edu.my/id/eprint/74545/ https://www.sciencepubco.com/index.php/ijet/article/view/17534 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |