Design metaphor to improve interface usability for paddy farmers in Malaysia using user-centered approach

• Main Authors: Jamalai @ Jamali, Siti Nurliana, Admodisastro, Novia Indriaty, Kamaruddin, Azrina, Hassan, Sa'adah, Din, Jamilah
• Format: Conference or Workshop Item
• Language: English
• Published: University Community Transformation Centre, Universiti Putra Malaysia 2017
• Online Access: http://psasir.upm.edu.my/id/eprint/75463/1/AGREX-1.pdf; http://psasir.upm.edu.my/id/eprint/75463/
• Institution: Universiti Putra Malaysia

Metaphor is a representation of object and situation that have meaning and comparable to real thing to convey the message to people. The purpose of using metaphor is to facilitate in making communication more direct and effective for particular user communities. This study reveals design metaphor is...