Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel
In this study, the model describes the impact of price, performance and expectations on satisfaction, is tested. The results suggest that pre-price and pre-performance expectations do not play important roles in determining customer satisfaction in a low price/high quality hotel industries. Post-pri...
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1999
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77864/1/t%20GSM%201999%202%20%281900118346%29.pdf http://psasir.upm.edu.my/id/eprint/77864/ |
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my.upm.eprints.778642020-09-07T01:42:38Z http://psasir.upm.edu.my/id/eprint/77864/ Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel Ahmad, Sabri In this study, the model describes the impact of price, performance and expectations on satisfaction, is tested. The results suggest that pre-price and pre-performance expectations do not play important roles in determining customer satisfaction in a low price/high quality hotel industries. Post-price and post-performance perceptions simultaneously play leading roles in determining satisfaction. These findings offer new insights pertaining to marketing for using price-based strategies to enhance customer satisfaction. Future research directions and managerial implications of the findings are outlined. 1999-09-04 Thesis NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/77864/1/t%20GSM%201999%202%20%281900118346%29.pdf Ahmad, Sabri (1999) Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel. Masters thesis, Universiti Putra Malaysia. Consumer satisfaction Hotels English |
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Universiti Putra Malaysia |
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Malaysia |
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Consumer satisfaction Hotels |
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Consumer satisfaction Hotels Ahmad, Sabri Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel |
| description |
In this study, the model describes the impact of price, performance and expectations on satisfaction, is tested. The results suggest that pre-price and pre-performance expectations do not play important roles in determining customer satisfaction in a low price/high quality hotel industries. Post-price and post-performance perceptions simultaneously play leading roles in determining satisfaction. These findings offer new insights pertaining to marketing for using price-based strategies to enhance customer satisfaction. Future research directions and managerial implications of the findings are outlined. |
| format |
Thesis |
| author |
Ahmad, Sabri |
| author_facet |
Ahmad, Sabri |
| author_sort |
Ahmad, Sabri |
| title |
Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel |
| title_short |
Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel |
| title_full |
Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel |
| title_fullStr |
Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel |
| title_full_unstemmed |
Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel |
| title_sort |
price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel |
| publishDate |
1999 |
| url |
http://psasir.upm.edu.my/id/eprint/77864/1/t%20GSM%201999%202%20%281900118346%29.pdf http://psasir.upm.edu.my/id/eprint/77864/ |
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