Factors affecting visual electronic word of mouth credibility on online purchase intention

• Main Author: Khan, Shamim Ahmed
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Word-of-mouth advertising; Internet marketing; Marketing
• Online Access: http://psasir.upm.edu.my/id/eprint/82791/1/GSM%202019%2012%20IR.pdf; http://psasir.upm.edu.my/id/eprint/82791/
• Institution: Universiti Putra Malaysia

Electronic word-of-mouth (eWOM) is an important tool for getting useful information about a product or service. eWOM can appear in different forms like text-based, visual-based, mixture of text and visual etc. One of the important issues regarding eWOM that needs addressing from researchers is the c...