I see, and I hunt: the link between gastronomy online reviews, involvement and behavioural intention towards ethnic food

• Main Authors: Xin, Jean Lim, Ng, Siew Imm, Chuah, Francis, Tat, Huei Cham, Rozali, Aifa
• Format: Article
• Language: English
• Published: Emerald 2020
• Online Access: http://psasir.upm.edu.my/id/eprint/89246/1/ETHNIC.pdf; http://psasir.upm.edu.my/id/eprint/89246/; https://www.emerald.com/insight/content/doi/10.1108/BFJ-07-2018-0459/full/html
• Institution: Universiti Putra Malaysia

Purpose: Despite the growth of social networking websites as hybrid promotional tools, the empirical research that is currently available in explaining the consequences of gastronomy online reviews on ethnic food behavioural intention is limited. The purpose of this paper is to adopt a novel approac...