Identifying the mediating role of corporate reputation in the relationship between selected RepTrak facets and customer loyalty of Malaysia Airlines Berhad

• Main Authors: Chan, Tak Jie, Su, Lin Tay, Huam, Hon Tat, Adzharuddin, Nor Azura
• Format: Article
• Language: English
• Published: Taylor's University 2020
• Online Access: http://psasir.upm.edu.my/id/eprint/89265/1/REP.pdf; http://psasir.upm.edu.my/id/eprint/89265/; https://fslmjournals.taylors.edu.my/identifying-the-mediating-role-of-corporate-reputation-in-the-relationship-between-selected-reptraktm-facets-and-customer-loyalty-of-malaysia-airlines-berhad/
• Institution: Universiti Putra Malaysia

Corporate reputation is a part of the intangible asset management that can help create a competitive advantage in firms. Hence, it is crucial for firms to create a favourable reputation and build a good perception among stakeholders. However, crises are inevitable and can cause a firm’s reputation...