Identifying the mediating role of corporate reputation in the relationship between selected RepTrak facets and customer loyalty of Malaysia Airlines Berhad
Corporate reputation is a part of the intangible asset management that can help create a competitive advantage in firms. Hence, it is crucial for firms to create a favourable reputation and build a good perception among stakeholders. However, crises are inevitable and can cause a firm’s reputation...
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Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Taylor's University
2020
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Online Access: | http://psasir.upm.edu.my/id/eprint/89265/1/REP.pdf http://psasir.upm.edu.my/id/eprint/89265/ https://fslmjournals.taylors.edu.my/identifying-the-mediating-role-of-corporate-reputation-in-the-relationship-between-selected-reptraktm-facets-and-customer-loyalty-of-malaysia-airlines-berhad/ |
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Institution: | Universiti Putra Malaysia |
Language: | English |