Exploring the issues and challenges in managing themed restaurant in Klang Valley, Malaysia
Themed restaurant emphasizes the staging of the dining experience to attract its patrons. Its unique concept and décor excite patrons to explore new food consumption experience and make them a popular choice in the market. However, it appears that restaurants in this niche have shorter ‘shelf life’...
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Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Human Resource Management Academic Research Society
2021
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Online Access: | http://psasir.upm.edu.my/id/eprint/97226/1/ABSTRACT.pdf http://psasir.upm.edu.my/id/eprint/97226/ https://hrmars.com/index.php/IJARAFMS/article/view/11490/Exploring-the-Issues-and-Challenges-in-Managing-Themed-Restaurant-in-Klang-Valley-Malaysia |
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Institution: | Universiti Putra Malaysia |
Language: | English |