Exploring the issues and challenges in managing themed restaurant in Klang Valley, Malaysia

• Main Authors: Che Ishak, Farah Adibah, Mazlan, Norhabibah, Lokman, Nur Atiqah, Ab Karim, Muhammad Shahrim, Mohamad, Siti Fatimah
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2021
• Online Access: http://psasir.upm.edu.my/id/eprint/97226/1/ABSTRACT.pdf; http://psasir.upm.edu.my/id/eprint/97226/; https://hrmars.com/index.php/IJARAFMS/article/view/11490/Exploring-the-Issues-and-Challenges-in-Managing-Themed-Restaurant-in-Klang-Valley-Malaysia
• Institution: Universiti Putra Malaysia

Themed restaurant emphasizes the staging of the dining experience to attract its patrons. Its unique concept and décor excite patrons to explore new food consumption experience and make them a popular choice in the market. However, it appears that restaurants in this niche have shorter ‘shelf life’...