Factors of ICT adoption and cultural preservation among the Kadazandusun community in Sabah

The development of Information and Communication Technology has also brought about changes to the cultural context of the community. This paper investigates the factors that influence the ICT adoption for cultural preservation among the Kadazandusun community in Sabah. This study adopted the Unified...

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Main Authors: Fang, Yi Xue, Gill, Sarjit S., Rosnon, Mohd Roslan, Talib, Ahmad Tarmizi
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2021
Online Access:http://psasir.upm.edu.my/id/eprint/97291/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/97291/
https://hrmars.com/index.php/IJARBSS/article/view/11664/Factors-of-ICT-Adoption-and-Cultural-Preservation-among-the-Kadazandusun-Community-in-Sabah
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Institution: Universiti Putra Malaysia
Language: English
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spelling my.upm.eprints.972912022-09-12T08:23:02Z http://psasir.upm.edu.my/id/eprint/97291/ Factors of ICT adoption and cultural preservation among the Kadazandusun community in Sabah Fang, Yi Xue Gill, Sarjit S. Rosnon, Mohd Roslan Talib, Ahmad Tarmizi The development of Information and Communication Technology has also brought about changes to the cultural context of the community. This paper investigates the factors that influence the ICT adoption for cultural preservation among the Kadazandusun community in Sabah. This study adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) which identifies four key factors, namely performance expectancy, effort expectancy, social influence, and facilitating conditions. In this study, a quantitative approach was used. This study included 350 Kadazandusun community members as respondents. To determine the mean of the four factors measured, a descriptive analysis was performed with a total mean score of 5.00. Performance expectancy had the highest mean score (4.06), followed by effort expectancy (4.03). The other two factors were slightly lower: social influence = 3.51 and facilitating conditions = 3.42. The findings revealed that ICT has indeed improved the Kadazandusun community's performance and effort in preserving their culture. The Kadazandusun community, on the other hand, can easily adopt ICT without much influence from the social circle. In terms of facilitating conditions, its score was the lowest indicating that the availability of tools, skills, financial resources, and facilities is critical to ensuring longterm ICT adoption. Human Resource Management Academic Research Society 2021 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/97291/1/ABSTRACT.pdf Fang, Yi Xue and Gill, Sarjit S. and Rosnon, Mohd Roslan and Talib, Ahmad Tarmizi (2021) Factors of ICT adoption and cultural preservation among the Kadazandusun community in Sabah. International Journal of Academic Research in Business and Social Sciences, 11 (11). 1836 - 1847. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/11664/Factors-of-ICT-Adoption-and-Cultural-Preservation-among-the-Kadazandusun-Community-in-Sabah 10.6007/IJARBSS/v11-i11/11664
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The development of Information and Communication Technology has also brought about changes to the cultural context of the community. This paper investigates the factors that influence the ICT adoption for cultural preservation among the Kadazandusun community in Sabah. This study adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) which identifies four key factors, namely performance expectancy, effort expectancy, social influence, and facilitating conditions. In this study, a quantitative approach was used. This study included 350 Kadazandusun community members as respondents. To determine the mean of the four factors measured, a descriptive analysis was performed with a total mean score of 5.00. Performance expectancy had the highest mean score (4.06), followed by effort expectancy (4.03). The other two factors were slightly lower: social influence = 3.51 and facilitating conditions = 3.42. The findings revealed that ICT has indeed improved the Kadazandusun community's performance and effort in preserving their culture. The Kadazandusun community, on the other hand, can easily adopt ICT without much influence from the social circle. In terms of facilitating conditions, its score was the lowest indicating that the availability of tools, skills, financial resources, and facilities is critical to ensuring longterm ICT adoption.
format Article
author Fang, Yi Xue
Gill, Sarjit S.
Rosnon, Mohd Roslan
Talib, Ahmad Tarmizi
spellingShingle Fang, Yi Xue
Gill, Sarjit S.
Rosnon, Mohd Roslan
Talib, Ahmad Tarmizi
Factors of ICT adoption and cultural preservation among the Kadazandusun community in Sabah
author_facet Fang, Yi Xue
Gill, Sarjit S.
Rosnon, Mohd Roslan
Talib, Ahmad Tarmizi
author_sort Fang, Yi Xue
title Factors of ICT adoption and cultural preservation among the Kadazandusun community in Sabah
title_short Factors of ICT adoption and cultural preservation among the Kadazandusun community in Sabah
title_full Factors of ICT adoption and cultural preservation among the Kadazandusun community in Sabah
title_fullStr Factors of ICT adoption and cultural preservation among the Kadazandusun community in Sabah
title_full_unstemmed Factors of ICT adoption and cultural preservation among the Kadazandusun community in Sabah
title_sort factors of ict adoption and cultural preservation among the kadazandusun community in sabah
publisher Human Resource Management Academic Research Society
publishDate 2021
url http://psasir.upm.edu.my/id/eprint/97291/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/97291/
https://hrmars.com/index.php/IJARBSS/article/view/11664/Factors-of-ICT-Adoption-and-Cultural-Preservation-among-the-Kadazandusun-Community-in-Sabah
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