Western And Islamic Communication Model: A Comparative Analysis On A Theory Application

• Main Author: Sofia Hayati Yusoff
• Published: Universiti Sains Islam Malaysia 2017
• Subjects: Islamic communication, Communication theory, Communication model
• Online Access: http://ddms.usim.edu.my:80/jspui/handle/123456789/14400
• Institution: Universiti Sains Islam Malaysia

Abstract The theories of communication that have been explored are of western perspectives and origin. There are scholars who argue that communication theories should be developed based on the social, cultural and religious context of the society. Thus, this paper conceptually discusses the issue...