Compatibility and Market Penetration of Family Takaful Product: A Comparative Study

• Main Authors: Nor Haziah Hashim, Muhamad Muda, Prof. Dato' Dr.
• Format: Article
• Language: English
• Published: Kolej Universiti Islam Malaysia 2012
• Subjects: Takaful; Islamic insurance; Market penetration; Comparative study
• Online Access: http://ddms.usim.edu.my/handle/123456789/5302
• Institution: Universiti Sains Islam Malaysia

This study aims to address the issue of low market penetration of family takaful products by assessing its compatibility in relation to their conventional competitors. Using comparative case studies approach, this study focuses on the Individual Family Takaful vis-a- vis Individual Life Insuranc...