The Yin And Yang Of Csr Ethical Branding
Within the current discourse and the often overly-commercialized hyperbole of branding and positioning, there is a particular area that has not been given due attention. Yet, with the rapid changes and the multiple crises of present-day realities, a frequently neglected area, emerges as vitally i...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2007
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35956/1/AAMJ_12-2-5.pdf http://eprints.usm.my/35956/ http://web.usm.my/aamj/12.2.2007/AAMJ%2012-2-5.pdf |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |