Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area.

Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area.

Flood is one of the most common natural disasters across the globe, jeopardising settlements along the floodplains and being considered a continued hazard for humanity. Malaysia is no exception due to its annual experience with flood during the monsoon season. Looking at the country's geograph...

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Main Author: Haron, Mahmod Sabri
Format: Monograph
Published: Universiti Sains Malaysia 2016
Subjects:
HD28-70 Management. Industrial Management
Online Access:http://eprints.usm.my/36824/
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Institution: Universiti Sains Malaysia
id my.usm.eprints.36824
record_format eprints
spelling my.usm.eprints.36824 http://eprints.usm.my/36824/ Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area. Haron, Mahmod Sabri HD28-70 Management. Industrial Management Flood is one of the most common natural disasters across the globe, jeopardising settlements along the floodplains and being considered a continued hazard for humanity. Malaysia is no exception due to its annual experience with flood during the monsoon season. Looking at the country's geographical location, most flood occurrences are natural resulting from the local tropical wet season that are characterised by heavy regular rainfall approximately during the period of October to March. The most recent incidence of flood disaster was considered the worst unexpected natural disaster in the country. Kelantan, Terengganu and Pahang were the three states which were hit the most, followed by Perak, Johor and Sabah. Universiti Sains Malaysia 2016 Monograph NonPeerReviewed Haron, Mahmod Sabri (2016) Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area. Technical Report. Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
topic HD28-70 Management. Industrial Management
spellingShingle HD28-70 Management. Industrial Management
Haron, Mahmod Sabri
Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area.
description Flood is one of the most common natural disasters across the globe, jeopardising settlements along the floodplains and being considered a continued hazard for humanity. Malaysia is no exception due to its annual experience with flood during the monsoon season. Looking at the country's geographical location, most flood occurrences are natural resulting from the local tropical wet season that are characterised by heavy regular rainfall approximately during the period of October to March. The most recent incidence of flood disaster was considered the worst unexpected natural disaster in the country. Kelantan, Terengganu and Pahang were the three states which were hit the most, followed by Perak, Johor and Sabah.
format Monograph
author Haron, Mahmod Sabri
author_facet Haron, Mahmod Sabri
author_sort Haron, Mahmod Sabri
title Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area.
title_short Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area.
title_full Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area.
title_fullStr Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area.
title_full_unstemmed Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area.
title_sort disaster relief ang preparedness: integrated marketing communication approach and disaster management in kelantan flood prone area.
publisher Universiti Sains Malaysia
publishDate 2016
url http://eprints.usm.my/36824/
_version_ 1643708895875563520

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