Assessment of the Development Role of a Statutory Body from a Customer Perspective: A Relationship Marketing Approach
The importance of the relationship between an institution and its constituents is examined through establishing a model of exchange relationship’s three key important constructs (satisfaction, trust and commitment), which is adopted from the Customer Relationship Marketing/Management (CRM) concep...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Sains Malaysia
2006
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| Subjects: | |
| Online Access: | http://eprints.usm.my/42587/1/3_Oei_%28p.31-52%29.pdf http://eprints.usm.my/42587/ http://web.usm.my/jcdc/vol11_2_2006/3_Oei%20(p.31-52).pdf |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |