The Perception of Sunway University Students on Green Products: A Case Study on Students of Department of Communication and Liberal Arts

• Main Authors: Ramlie, Azman, Ting, Jacqueline Zi Yee
• Other Authors: Loke, Yiing Jia
• Format: Book Section
• Language: English
• Published: Universiti Sains Malaysia 2016
• Subjects: H1-99 Social sciences (General)
• Online Access: http://eprints.usm.my/52477/1/Pages%2084-87%20from%20HSSEC-2016-PROCEEDINGS-2.pdf; http://eprints.usm.my/52477/
• Institution: Universiti Sains Malaysia

Since the year of 2000, green products has started to become a trend in the marketplace where increasing numbers of manufacturers has begin to use green attributes to associate with their products. This research is beneficial to companies are creating green products that are targeted towards stud...