A Model For The Fuzzy Front End Of New Product Development Process
In general, New Product Development (NPD) methodology can be broken down into five phases, Strategic Planning. Idea Generation, Pretechnical Evaluation, Technical Development, and Commercialization. The first three steps are known as the front end and the last two are known as the back-end of the...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.usm.my/59467/1/24%20Pages%20from%2000001589189.pdf http://eprints.usm.my/59467/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |
| Summary: | In general, New Product Development (NPD) methodology can be broken down into five
phases, Strategic Planning. Idea Generation, Pretechnical Evaluation, Technical
Development, and Commercialization. The first three steps are known as the front end and
the last two are known as the back-end of the NPD methodology. The scope of this
research work is limited to the first two steps of the NPD methodology, which are strategic
planning and idea generation. The objectives of this research work are I) to piece together
the various steps required in executing strategic planning process to ensure its effectiveness
and 2) to define guidelines in selecting idea generation techniques that are suitable for a
given set of conditions. Through analyzing case studies on thirty cornpapies that have
been proven successful in NPD programs, the main factors that have significant impact on
the success of NPD strategic planning process are verified and guidelines for selecting
suitable idea generation techniques for a given set of conditions are developed. |
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