Does social value matters in the consumption of fast food
Most of us do eat fast food and some might be addicted to it but seldom are we conscious of the motivation behind such consumption choice. Our research objective is to identify the key influencing factors that drive such choice and gauge whether the difference in the set of influencing factors for K...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/11590/1/IBBC_conference_final_11th_Oct_2010%5B1%5D.pdf http://eprints.utem.edu.my/id/eprint/11590/ |
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| Institution: | Universiti Teknikal Malaysia Melaka |
| Language: | English |