The impact of customer relationship management on business performance. Chapter 9
This study attempts to determine the most significant factors of contributing CRM process to improve a business performance in Small Medium Enterprises (SME’s) firm. The factors utilized based on Customer Relationship Management (CRM) process as sales, marketing and services. The data collections fr...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English English |
| Published: |
McGraw-Hill
2014
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/12982/1/B1.pdf http://eprints.utem.edu.my/id/eprint/12982/2/scan0004.jpg http://eprints.utem.edu.my/id/eprint/12982/ |
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| Institution: | Universiti Teknikal Malaysia Melaka |
| Language: | English English |
