The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia
In Malaysia, there are lots of local fast food restaurants that are competing with each other especially in terms of penetrating new market which is overseas. Thus, this study is to find the relation in between the strategic partnership with perception of both franchisors and franchisees when conduc...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/15049/1/The%20effectiveness%20of%20strategic%20partnership%20in%20conducting%20Malaysia%20fast%20food%20franchise%20industry%20in%20Indonesia.pdf http://eprints.utem.edu.my/id/eprint/15049/2/The%20effectiveness%20of%20strategic%20partnership%20in%20conducting%20Malaysian%20fast%20food%20franchise%20industry%20in.pdf http://eprints.utem.edu.my/id/eprint/15049/ http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000085664 |
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| Institution: | Universiti Teknikal Malaysia Melaka |
| Language: | English English |