Social Media Marketing And Online Small And Medium Enterprises Performance: Perspective Of Malaysian Small And Medium Enterprises

• Main Authors: Halinda, Musa, Namirah, Ab Rahim, Fadhlur Rahim, Azmi, Abdul Samad, Shibghatullah, Norfaridatul Akmaliah, Othman
• Format: Article
• Language: English
• Published: Econjournals 2016
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://eprints.utem.edu.my/id/eprint/17513/2/social%20media%20marketing%20and%20SME.pdf; http://eprints.utem.edu.my/id/eprint/17513/; http://www.econjournals.com/index.php/irmm/article/view/3158
• Institution: Universiti Teknikal Malaysia Melaka

This paper aims to investigate the effectiveness of social media marketing (SMM) practices to organizational performance, which focuses on Malaysian small and medium enterprises (SMEs). Quantitative research method approach is applied to study three types of correlations: (1) Brand reputation and im...