Digital marketing: implementation of digital advertising preference to support brand awareness
Management information system is important to be part of company operation. Its implementation through digital marketing in marketing side. Based on digital marketing issue, so this study aims to examine the position of digital advertising preference as the implementation of digital marketing on com...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Allied Business Academies
2021
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| Online Access: | http://eprints.utem.edu.my/id/eprint/25609/2/3.2%20ALAMSYAH%20ET%20AL%20P1.PDF http://eprints.utem.edu.my/id/eprint/25609/ https://www.abacademies.org/articles/digital-marketing-implementation-of-digital-advertising-preference-to-support-brand-awareness.pdf |
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| Institution: | Universiti Teknikal Malaysia Melaka |
| Language: | English |