Digital marketing: implementation of digital advertising preference to support brand awareness

• Main Authors: Alamsyah, Doni Purnama, Indriana, Ratnapuri, Chyntia Ika, Aryanto, Rudy, Othman, Norfaridatul Akmaliah
• Format: Article
• Language: English
• Published: Allied Business Academies 2021
• Online Access: http://eprints.utem.edu.my/id/eprint/25609/2/3.2%20ALAMSYAH%20ET%20AL%20P1.PDF; http://eprints.utem.edu.my/id/eprint/25609/; https://www.abacademies.org/articles/digital-marketing-implementation-of-digital-advertising-preference-to-support-brand-awareness.pdf
• Institution: Universiti Teknikal Malaysia Melaka

Management information system is important to be part of company operation. Its implementation through digital marketing in marketing side. Based on digital marketing issue, so this study aims to examine the position of digital advertising preference as the implementation of digital marketing on com...