Sustaining continuous engagement in value co-creation among individuals in universities using online platforms: role of knowledge self-efficacy, commitment and perceived benefits

Value Co-Creation (VCC) plays a major role in engaging knowledgeable individuals in a community via innovation, problem solving, and new service/product development. This study investigates the personal factors that influence individuals’ engagement in value co-creation in Higher Education Instit...

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Bibliographic Details
Main Authors: Al-kumaim, Nabil Hasan, Alhazmi, Abdulsalam K., T., Ramayah, Shabbir, Muhammad Salman, Gazem, Nadhmi A
Format: Article
Language:English
Published: Frontiers Media S.A. 2021
Online Access:http://eprints.utem.edu.my/id/eprint/26113/2/FPSYG-12-637808.PDF
http://eprints.utem.edu.my/id/eprint/26113/
https://www.frontiersin.org/articles/10.3389/fpsyg.2021.637808/full
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Institution: Universiti Teknikal Malaysia Melaka
Language: English