Sustaining continuous engagement in value co-creation among individuals in universities using online platforms: role of knowledge self-efficacy, commitment and perceived benefits

• Main Authors: Al-kumaim, Nabil Hasan, Alhazmi, Abdulsalam K., T., Ramayah, Shabbir, Muhammad Salman, Gazem, Nadhmi A
• Format: Article
• Language: English
• Published: Frontiers Media S.A. 2021
• Online Access: http://eprints.utem.edu.my/id/eprint/26113/2/FPSYG-12-637808.PDF; http://eprints.utem.edu.my/id/eprint/26113/; https://www.frontiersin.org/articles/10.3389/fpsyg.2021.637808/full
• Institution: Universiti Teknikal Malaysia Melaka

Value Co-Creation (VCC) plays a major role in engaging knowledgeable individuals in a community via innovation, problem solving, and new service/product development. This study investigates the personal factors that influence individuals’ engagement in value co-creation in Higher Education Instit...