The development concept of digital advertising preference

The development concept of digital advertising preference

Technology continues to be improved and developed to support organizational performance. In consumer behavior and advertising science, technology is used to support education in advertising. Based on the phenomenon of advertising, this study aims to investigate the concept of digital advertising...

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Bibliographic Details
Main Authors: Alamsyah, Doni Purnama, Aryanto, Rudy, Mulyani, Mulyani, Kurnianingrum, D, Indriana, Indriana, Othman, Norfaridatul Akmaliah, Hasan, Hazmilah
Format: Conference or Workshop Item
Language:English
Published: 2023
Online Access:http://eprints.utem.edu.my/id/eprint/28083/1/The%20development%20concept%20of%20digital%20advertising%20preference.pdf
http://eprints.utem.edu.my/id/eprint/28083/
https://pubs.aip.org/aip/acp/article-abstract/2680/1/020173/2928567/The-development-concept-of-digital-advertising?redirectedFrom=fulltext
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Institution: Universiti Teknikal Malaysia Melaka
Language: English

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http://eprints.utem.edu.my/id/eprint/28083/1/The%20development%20concept%20of%20digital%20advertising%20preference.pdf
http://eprints.utem.edu.my/id/eprint/28083/
https://pubs.aip.org/aip/acp/article-abstract/2680/1/020173/2928567/The-development-concept-of-digital-advertising?redirectedFrom=fulltext

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