The development concept of digital advertising preference

• Main Authors: Alamsyah, Doni Purnama, Aryanto, Rudy, Mulyani, Mulyani, Kurnianingrum, D, Indriana, Indriana, Othman, Norfaridatul Akmaliah, Hasan, Hazmilah
• Format: Conference or Workshop Item
• Language: English
• Published: 2023
• Online Access: http://eprints.utem.edu.my/id/eprint/28083/1/The%20development%20concept%20of%20digital%20advertising%20preference.pdf; http://eprints.utem.edu.my/id/eprint/28083/; https://pubs.aip.org/aip/acp/article-abstract/2680/1/020173/2928567/The-development-concept-of-digital-advertising?redirectedFrom=fulltext
• Institution: Universiti Teknikal Malaysia Melaka

Technology continues to be improved and developed to support organizational performance. In consumer behavior and advertising science, technology is used to support education in advertising. Based on the phenomenon of advertising, this study aims to investigate the concept of digital advertising...