Consumer acceptance towards aquaponic products

• Main Authors: Tamin, Masran, Harun, Amran, Estim, Abentin, Saufie, Syafiqah, Obong, Salleh
• Format: Article
• Language: English
• Published: International Organization of Scientific Research 2015
• Subjects: SB317.5 -319.864 Horticulture. Horticultural crops
• Online Access: http://eprints.uthm.edu.my/5316/1/AJ%202017%20%28763%29.pdf; http://eprints.uthm.edu.my/5316/; https://dx.doi.org/10.9790/487X-17824964
• Institution: Universiti Tun Hussein Onn Malaysia

Aquaponic in Malaysia is considered as a new product category, which the product is the combination of aquaculture and hydroponic system. Since a lot of past studies have urged the need to understand consumer acceptance of new product, this study aims to understand how Malaysian consumer will respon...